Interested in inbound marketing? Well, you might have definitely heard of HubSpot Inbound marketing. As a leader in the digital marketing industry, they have a significant following, and their blogs, videos, and certification courses are also pretty popular. Even though you might know that HubSpot is a great inbound marketing platform, it is harder to understand its platform and what it does.
It’s difficult, to sum up, all the capabilities of HubSpot in one sentence because there seems to be a lot of industry jargon floating around. In light of the fact that we use HubSpot every day, we thought we’d try to summarize what it is all about for you. We’ve compiled a guide on how to get started with HubSpot:
- What the platform is all about
- How it works
- What tools and benefits it can offer you.
What does HubSpot consist of?
Hubs are areas where you can reach the targets you desire. They are designed to enhance your marketing experience, helping you gain better leads and sales. HubSpot offers a range of tools and options based on the type of solutions you need. Below are the details of each hub:
The HubSpot CRM
With HubSpot CRM (customer relationship management software), companies can easily organize their contacts and keep track of every interaction they have with their customers. Initially, HubSpot CRM was primarily designed for marketers. With it, marketers could organize all of their lead conversations, nurture them according to buyer personas and pain points, and then hand them seamlessly over to sales.
Today, HubSpot CRM remains an essential part of its software – it’s only a bit more robust. From marketing to sales to customer service, HubSpot’s CRM helps every team that interacts with customers, rather than just the marketing team.
CRM tools from HubSpot can be used as a launchpad for marketing, sales, and customer service tools. The CRM system stores all company contacts and leads. Leads are accessible to every department, and they can use any additional tools their department needs to improve their relationship with that lead. HubSpot CRM is 100% free and will always remain free. There is no time limit to its validity, nor does it expire.
Here are a few benefits that HubSpot CRM offers:
Unlimited Users: All members of your company’s team have access to the CRM.
You can store up to 1 million contacts and companies with the free platform.
In HubSpot, you can keep track of all your conversations with those contacts.
Integrates Gmail and Outlook – so your team’s communications with clients and leads are easily accessible, and their workday is never interrupted.
Creating Hubspot email marketing campaigns and newsletters is easy with email scheduling.
Use Team Emails to ensure everyone is working toward the same goals and on the same page.
Using Live Chat for Your Website allows you to continue to capture leads even after regular business hours.
Tasks, Deals, Ticketing, and Prospects – allowing you to track the progress of all your prospects and request tickets from clients who need help.
Several useful tools help you get more qualified leads and better service for your existing customers. The HubSpot CRM is a powerful free tool that provides several features to business users. Integrated into HubSpot’s software is this free CRM with many features.
HubSpot Marketing Hub
An easy-to-use marketing tool suite, the HubSpot Marketing Hub helps your marketing team. The HubSpot integration seamlessly helps your marketing team attract and cultivate more qualified leads. The HubSpot Marketing Hub converts website visitors into leads and helps your company increase traffic.
Providing ease of use for your marketing department is the goal of the Marketing Hub. Content creation for your blog, website, email accounts, and social media accounts is seamless, and it reports on all the metrics that matter most to you. Get a quick snapshot of the number of visitors, where they go, and when they leave your site, plus the percentage of people who like the landing pages.
As with any tool from HubSpot, the Marketing Hub is available in tiers depending on your company’s size and the tools you need. The first HubSpot tier is always free, whichever hub you choose.
HubSpot Marketing Hub features the following tools that we love:
- Content creation and blogging tools
- Scheduling and organization of social media
- These Click-To-Actions provide an in-depth view of click-through rates, impressions, and other relevant KPIs.
- Email and blog optimization for mobile devices
- We include landing pages on your website that are fully integrated with HubSpot. We track and optimize their performance using HubSpot’s sophisticated metrics.
- Goal-Based Nurturing: The HubSpot Marketing Hub can help you set specific marketing goals based on buyer personas and previous performance and help you nurture leads toward achieving those goals with the HubSpot Marketing Hub.
- Testing A/B is a great way to optimize your site and inbound marketing efforts.
HubSpot Sales Hub
With HubSpot’s Sales Hub, you can close more deals faster and close more deals. All of the tools on this platform are designed to increase efficiency – so your sales team can focus their time and attention on the essential things – closing deals with qualified clients. With HubSpot Sales Hub, you have one of the few software tools explicitly geared towards sales teams, using inbound marketing techniques. The HubSpot Sales Hub provides sales teams with the tools to close deals as soon as leads are ready to convert.
The HubSpot free CRM integrates easily with Sales Hub, so your sales team knows which deals are won, lost, or pending. With Sales Hub, you can track the leads’ visits to your website, what pages they are visiting, and how often. Using the software, sales team members can receive real-time alerts whenever a prospect opens an email, and they can automate a workflow to provide leads with quality information at just the right time.
- HubSpot Sales Hub provides the following tools:
- Email Sequences
- Email Tracking and Notifications
- Meeting Scheduling
- Reporting dashboards
- Multiple deal pipeline
HubSpot Service Hub
Customer service teams can make use of HubSpot’s Service Hub. It offers a range of tools that you can use to identify issues your customers are facing easily and to resolve these issues quickly.
CMS hub is HubSpot’s newest product addition. Explicitly customized experiences can be created and managed by this content management system hub. Marketers and developers alike will find this hub great since it offers ease of use and power.
In addition to serverless functions and themes, CMS hub offers developer docs and developer communities and code alerts, local web development, and Dynamite content. With this robust feature set, you can create content in multi-languages, receive SEO recommendations, use drag-and-drop editors, create website themes, track contacts and run interactive testing. With CMS hub, your entire team can work together to achieve one growth objective.
What does HubSpot do?
The HubSpot customer personas help clients create a picture of their intended clients. This platform allows you to study each customer individually and gain insights into how they behave. Insights like these are critical to improving your relationship with your customers. HubSpot lets you:
Who is HubSpot suitable for?
Using HubSpot effectively and targeting tools for success will be the key to your business’s growth if you know what to do with the tools. Marketing and sales tactics can be managed with HubSpot to improve results and attract more customers.
Why go HubSpot?
Both sales and marketing are essential to a business’s survival. Having different marketing and sales policies may result in your potential losing customers.
By coordinating your marketing and sales hubs, HubSpot promotes the marketing process and improves overall results. HubSpot can help you achieve the following goals:
Improved communication within the organization
HubSpot’s marketing and sales teams can collaborate on identifying potential buyers, labeling the sales pipeline, and defining the lifecycle stages of the buying journey.
Everything in one place
All of your marketing efforts are aligned with HubSpot’s marketing suite. It facilitates the management and interpretation of results. Everything from sales and marketing to customer service is tracked in the central hub.
Using HubSpot’s integrated platform, you can easily organize and track your activities. It gives businesses valuable insight into their customers that can be put to use seamlessly.
Better customer management
Customer satisfaction is essential to your business’ growth and success. The HubSpot customer experience team keeps a close watch on organic traffic to your site. This platform makes tracking customer interests and improving customer interaction easy.