It’s no secret that bloggers are constantly looking for new ways to engage their readers. After all, to keep people coming back to your blog, it is essential to build a successful online platform. Moreover, blogging has become a popular way to make money recently. It is a whole new periphery monetized by bloggers or digital marketing companies. And it requires constant effort and monitoring. It requires determination. While there is no one way to do it, there are several tested ways by a digital marketing agency. Yet, if you plan to make money with a blog by yourself this article outlines some of the most common methods.
Ways to make money through blogging
You can make money by placing ads on your blog. Google Adsense is one way to do so. It allows website owners to place advertising on their sites. The ads are then displayed to visitors of the site. The website owner or expert digital marketing company earns money when a visitor clicks on one of the ads. Known as PPC in digital marketing, you can get a commission for every click generated from your site.
How to apply – You just need to fill out the form carefully and submit it. Google will go through it manually and share approval/rejection depending on quality guidelines.
Note – Google approves at least a 6-month-old website for India.
2. Affiliate marketing
Affiliate marketing is a valuable way for bloggers or digital agencies to make money. Products or services from other companies on your blog can earn a commission on each sale. Affiliate marketing is an easy way to make money and can be a great way to supplement your income. There are many affiliate programs available in the marketplace. Some of the most popular include Share a Sale, Amazon Associates, LinkShare, Commission Junction, and Google AdSense.
You can join the partner programs of brands directly or through websites like Share a Sale. They will offer you 5 to 80% of commission on every sale you make.
The share link above has a unique affiliate ID (2968883). This will count as your lead whenever anyone clicks on the link.
3. Selling advertising space
It can be an effective online marketing way to make money blogging. You can sell ad space to businesses or individuals who want to promote their products or services. However, it is essential to remember that you will need a good amount of traffic to your blog for this to be effective. You can charge a marketing agency for displaying their advertisements monthly or quarterly on your site. You can even join a program like Google Adsense and display the ads yourself.
4. Display Banner Ads
This is another popular and growing technique of making money through blogging. Many big companies are using this internet marketing phenomenon. It allows businesses to promote their products or services on your blog. They are usually in the form of banner ads, text ads, or video ads. By having display ads on your blog, you can earn money from them. You can do it either through a monthly contract or quarterly too.
There are several websites to buy and sell banner ads. BuySellAds is one of them.
You can check the below screenshot of the different prices websites offer for different banner sizes on their blogs.
Here is the calculation:
Impression – 35.5k
Cost – $5/1k impressions
3,550,000/1k = 3,550
Final amount for one banner monthly = 35.50 x $5 = $17,750
They are earning $17,750 with a single banner
Not just this, they are selling three other ads also.
5. Write Product Reviews
If you have a knack for writing and love trying out new products, you can make money by writing reviews for products on your blog. It is also known as “paid reviews.” Companies always look for bloggers to review their products and write about them for their audiences. You can provide valuable information to readers considering purchasing. At the same time, you earn some extra income. However, for those with a conscious mind, you can choose to write about products that you believe in or are confident in. It will also be genuine for your audiences.
6. CPA Marketing
CPA or Cost per acquisition/action is a type of advertising where the advertiser pays the publisher for each click or lead rendered from the ad. There is no selling required here. It only demands that your blog can drive consumers or audiences to a particular section or product.
For example, if a blogger has a CPA ad for a product that pays $10 per acquisition, and the ad generates ten acquisitions, the blogger will earn $100 from the ad.
Hence, by now you must have realised that there are a few different ways to make money blogging. You can also use your blog to build your brand and create an online presence while planning a digital marketing strategy. Following it you can then monetize in other ways. The best method will depend on your goals, audience, and ability to execute.
CPA – Cost Per Action/Acquisition.
How to get started?
To get started and make some extra money – or even turn blogging into a full-time job – there are a few things you need to do to get started.
- First, you need to find a profitable niche. It means finding a topic that people are willing to pay for information.
- Once you’ve found your niche, you need to create content that is of top quality and useful.
- Finally, you need to market your blog and build an audience of loyal readers. Meaning building an engaged audience to monetize from your blog.
BONUS TIP – Guest Posting
My bonus tip is, that you can charge people to write a guest post on your blog. Once you start getting a good amount of website visitors, people would pay a good amount happily to write an article on your blog for their own blog’s promotion. If you don’t know what guest blogging is, reach out to me to know more.
Making money with a blog requires patience, hard work, and commitment. However, it is possible to make a decent income from blogging if you are willing to put in the time and effort. There are several ways to monetize your blog, so be sure to research and find the method that best suits your digital marketing or blogging needs. With a little bit of elbow grease, you can start earning money from your blog in no time.