Are you the owner of a small business?
Your goal, of course, will be to expand your small business and take it to new heights.
But how is all of this going to be possible?
Your business grows only when you have many clients and scalable operations to fulfill their demands. And to make things happen, you need to invest in the right direction.
And here comes the CRM to rescue your small business goals. CRM tracks and manages all of your company’s interactions with customers and prospects. An all-in-one CRM helps you observe your customers and prospects from every viewpoint to focus on your resources in the most effective way.
When it comes to finding the best CRM software for business, you must keep an eye on its usability, learning curve, features (that should not be rigid to understand), and scale up with your business.
Benefits of Using CRM Software
There are many benefits of using CRM software, but here I will discuss the three significant benefits that impact your business the most.
It keeps track of your Contacts
Having contact with the customers is the first part of the customer journey. And as the name suggests, CRM Customer Relationship Management begins with customer contacts. So as and when your business grows, your customer base expands, and you will need a system where you place your customers’ data in an organized manner. And CRM is the tool that helps you effectively manage your customers’ data and aid in the smooth running of sales operations.
It creates segments for your clients
Segmentation is essential to cater to the client as per his needs. Digital marketers and sales teams combine to target their prospects using segmentation. It helps them target through personalization using deal size, region, demographics, age, income, etc. Here CRM software assists teams in an effective relationship with customers.
It keeps track of your sales.
CRMs allow you to keep track of sales performance using metrics such as calls made and deals closed. This is perfect for keeping track of your pipeline. And help to retain customers.
How to Choose the Best CRM Software?
When it comes to choosing the best CRM software, there are a few things you should look for as a small business (SMB):
Budget constraint
Small enterprises and startups are constantly looking for the most cost-effective solution. So whenever you opt to choose the best CRM software for small business, you must keep in mind that it should be cost-effective and comes within your budget.
Short learning curve
The learning curve is a significant factor when choosing the best CRM software for small businesses. Small businesses don’t have much time or resources to learn complex functionalities. Remember that you don’t need to be an IT or CRM specialist to use the CRM software.
Integrations with third-party applications
It’s usually beneficial to have software that can integrate with your other tools and combine data for the best results. Different departments will be able to curb the profit from the data in their unique ways through their tools.
Customer Service
This is yet another powerful functionality. As most SMBs have small teams, having a solution that provides enough support to get you up and going.
Best CRM Software for Small Business
1. HubSpot
When you need a low-cost CRM to start with your startup, go with HubSpot. It is one of the best CRM software for small businesses. It comes with a fantastic customer database program ability that helps you keep track of fresh leads.
HubSpot is a user-friendly CRM with various features to effectively manage the customer journey from contact to close sales. Its fantastic interface allows you to check your sales pipeline on your dashboard.
With HubSpot, you can track everything from sales activity and detailed reports to an individual or team performance. Besides, You can connect your HubSpot CRM to Gmail or Outlook to automatically get every log activity and capture every email.
HubSpot CRM Features
- Receive real-time alerts on lead activity.
- Direct calls can be made from CRM.
- Create personalized email sequences for prospects and current customers.
- Emails, tasks, and tickets can all be scheduled.
- Integration with Top-Notch tools like Salesforce, Shopify, and Microsoft Dynamics CRM.
- It allows you to store an unlimited number of users, client data, and contacts.
HubSpot CRM Pricing
- Basic CRM plan – Free.
- Marketing Sales and Service Hub plan – $50/month.
- Growth Suite – Start from $113/month for a single user.
HubSpot Detailed Review – https://thebrandreality.com/complete-guide-to-hubspot-crm-2022/
2. Salesflare
As the tagline says: less work, more sales; Salesflare makes this possible with its outstanding software. I chose Salesflare in the list of best CRM software for small businesses because of its smooth integration with marketing tools.
Even if you have limited data on your prospect, you can start with it quickly using a few clicks. The best thing about this CRM software is its ability to collect the information of your leads from social profiles, email signatures, and other publicly available sources.
Besides, all of your meetings and calls can be tracked automatically, so if you forget to enter your precious data, then Salesflare CRM will handle it for you.
Salesflare CRM Features
- With Salesflare CRM, Your prospect’s information will be acquired and updated automatically from public sources.
- It comes with an easy-to-read dashboard that helps to track sales possibilities.
- It keeps you organized by recording and storing all the meetings and phone calls.
- Files sent to customers are categorized and tracked automatically.
- It automatically produces a to-do list to keep you stay updated and productive.
Salesflare CRM Pricing
- Starter plan – $29/ month, billed annually.
- Pro plan – $49/month.
- Enterprise plan – $99/month.
3. Pipedrive
Pipedrive CRM software is known for its easy-to-use interface. In addition, its fantastic pipeline management feature lets you obtain an overview of your complete sales process and assist you in making proper control over it.
Besides powerful pipeline management, it offers email connectivity, forecasting, sales reporting, and mobile apps, which makes it possible to access your CRM from anywhere with clear and appealing visual designs.
The best CRM software recognizes your prospects and sustains your relationship with them.
Pipedrive CRM Features
- Easy integration of Google Apps, Trello, Zapier, and other services.
- Smart API that allows any software to integrate.
- Email reminders and mobile alerts.
- Apps for iOS and Android.
- Intelligent trend analysis with sales forecasting.
- It offers encryption to keep your data safe.
Pipedrive Pricing
- Essential – $12.50 per user/month, billed annually.
- Advanced – $24.90 per user/month, billed annually.
- Professional – $49.90 per user/month, billed annually.
- Enterprise – $99.00 per user/month, billed annually.
4. Less Annoying CRM
Less Annoying CRM by Less Annoying Software LLP is designed with keeping small businesses in mind.
Small firms don’t have enough time or resources to learn complex software. Here Less Annoying CRM helps them. It comes with features that are easy to understand and can be used by anyone. So, any single business owner or a small team can fulfill their CRM needs easily.
It helps in streamlining business operations with a smooth collaboration between the different users. Its fully customizable layouts not only bring contacts, calendar events, and leads into a single, easy-to-use platform but also allow the users to match the individual needs of different organizations in an easy-to-use manner. It is a web-based solution, so users can access it from their laptops, smartphones, tablets, and desktops. And it comes with both Android and iOS support.
Less Annoying CRM Features
- One-shot access to all the critical information linked with a contact like tasks, files, events, notes, and pipeline information.
- Easy sharing of tasks between users and other team members.
- You may also keep track of your interactions with each lead so you know how and when to follow up with them.
- It’s like a universe of personalization. Users may personalize almost whatever they desire in a few minutes.
Less Annoying CRM Pricing
- Only one plan – $15 per user/month.
5. Zoho
If you search for a cloud-based package, Zoho will be your helping hand. It is one of the CRM software that comes with everything to manage your innovative business efficiently.
Zoho CRM software comes with SaaS apps and excellent productivity tools that help to enhance your marketing and sales efforts.
Small businesses can use this simple CRM software to handle contacts, develop their brand, manage sales, and give customer assistance. If you already have marketing tools, you can combine Zoho CRM with those tools, as it assists you in acquiring leads via social media, live chat with prospects, and segmenting your visitors.
Zoho CRM Features
- Effective Contact management across channels like email, phone, live chat, and social media.
- Reports on detailed analytics to help you make data-driven decisions.
- Sales lead management allows you to prioritize leads and convert them more quickly.
- Mobile apps help keep everyone on the same page, even while they’re on the move.
- Website monitoring and support ticket handling.
Zoho CRM Pricing
- Free – $0.
- Standard – $14 one user/month.
- Professional – $23 one user/month.
- Enterprise – $40 one user/month.
6. Salesforce
Salesforce is the most popular and one of the best CRM software for small businesses. This is the age of personalization, and to get the leads, personalization is a must. And then comes the salesforce that guides the leads through the personalized customer journey and enhances the business’s productivity through increased sales using emails, social media, and digital advertising.
Salesforce comes with advanced features that provide you the solution for everything, including sales, marketing, customer support, customer engagement, and e-commerce.
Salesforce CRM Features
- Onboarding assistance.
- Automatically track email and meetings.
- Support via both social media and emails.
- Generate reports uniquely.
- Complete support and security at the enterprise level.
Salesforce CRM Pricing
- Sales Essentials Edition – $25 per user/month.
- Professional Edition – $75 per user/month.
- Enterprise Edition – $150 per user/month.
- Unlimited Edition – $300 per user/month.
Thoughts
That’s all..!!
No matter what business you’re in, if you keep a strong relationship with your prospect, it’ll quickly become a customer. As a result, the company will expand.
And for this customer relationship, you need the best Customer Relationship Management, aka CRM software, to keep a good relationship with your customers and prospects.
As a result, in this article, I have highlighted the best CRM software for your small business and give you a review on how it can help you manage a seamless customer journey.
