Social media is an amazing method to target potential clients in any geography. It brings better results than any other marketing method. However, posting on social media without any knowledge may result in a negative brand image.
So, you need an expert who can do this for you where you just need to express your targeted audiences and that expert on the other hand will do the most prominent job for you.
In this article, I will present a complete Sprout Social review including its features, pricing, and whether it is worth the money it asks for.
What is Sprout Social?
Sprout Social is a new era social media management service that is a good medium for its clients to connect with their customers effectively and have a sustainable business. It’s a private company but has gone public and collected $150 million recently through an IPO. The company wants to bring a change to how businesses build connections with their customers.
As social media is the largest populated (more than 3 billion) place and the only virtual place with such a huge footfall, it is considered that most of the concerns can be resolved through social media monitoring and if we talk about sales, it is the most preferred place because of the number of people who visit it every day.
Today everyone wants to establish their brands through social media only and marketing rules have changed. Social media listening has become the biggest tool to monitor social listening in which you can find out what people feel about your brand. We will further talk about the social media listening tools also.
Why Sprout Social?
Although there are other platforms too that can help you establish your brand, the answer to why Sprout Social is its user-friendly interface is because not everyone who seeks these platforms wants to spend so much time understanding the complex method and want to drive it easily so that they can focus on other tasks too.
Another reason is its competitive analysis which tells you the insights of your business and where it stands before the competitors so that you can adopt a suitable strategy to increase your sales.
Sprout Social Pricing and Features
When you use Sprout Social for the first time, you get a 30-day free trial, and once you complete it and are satisfied with its performance, you can go for the plans listed below:
Standard Plan – $99 per month
The standard plan is good for a small business where you can manage five social profiles.it saves your time because you can manage all the content from one place. You can draft, schedule, decide which post you want to publish first, and leave the rest on Sprout Social media. These are the features of this plan:
- Manages up to 5 profiles.
- All-in-one solution
- Content calendar
- Location-specific posts
- Tracks keywords
- iOS and Android apps
- Paid Facebook Boost Post
Professional Plan– $149 per month
This plan is the best fit for those who want to manage up to 10 profiles. The difference between standard and professional plans is their number of profiles and competitive reports, scheduling, trend analysis, and much more. If you need these features then you must go for a professional plan.
- Includes all in standard
- 10 social profiles
- Competitive reports
- Response rate and time analysis reports
- Hashtag trend analysis
- Content tagging in messages
- Post scheduling (like Instagram post scheduler)
- Paid reporting for social media platforms
- Helpdesk
Advanced Plan– $249 per month
- Professional plan, plus
- Alert for message spike
- Content library
- Chatbots for support
- Build your inbox rules for messages
- Twitter surveys
- Custom URL tracking
Social Media Scheduler
A great feature of Sprout Social is that it allows you to schedule your social media posts. The best social media management services are known for their social media post schedule. Once you have designed your schedule, you just need to focus on your business and it will take care of the rest.
You get to edit social media images and share them as per your requirement with just one click.
Why a business uses Sprout Social is that it suggests how to use videos on social media, how to announce your new products, tutorial videos, and more. This platform saves you the time for scheduling and new ideas about social media posts so that you can focus on your core business.
You can check the best time to post on social media as per the platform before scheduling your post.
Social Media Analytics
Whatever you do to popularize your brand, no matter how hard you work for it, it is useless without proper analysis. If you don’t have a deep analysis of your business, you are shooting blindly and might not get the expected results.
With Sprout Social, you can pull out reports on your competitors, and insights from various social media platforms, and it helps you analyze how your brand is performing on different social media platforms.
Social Media Listening
Social Media Listening is an amazing component of Sprout Social. It helps you to gain customer insights through its behavior from social media networks. Unlike others, you will get access to Twitter with a standard membership. And access to other social media channels requires you to purchase the advanced listening add-on.
With the Sprout Social listening tool, you can:
- Identify the trends by getting the insights on online behavior to specific topics.
- You can deeply understand the specific keywords, topics, and hidden feelings/ intent behind those topics.
- You can identify and understand consumer attitudes by getting insights into conversations about your company.
- Determine audience demographics such as age, gender, geography, and the devices they are using.
Sprout Social Integration
You can integrate your Sprout Social with the below Social Media Channels:
- Google (Google My Business)
- TripAdvisor
Pros and Cons
Thumbs Up
- Easy to use interface
- Amazing user-friendly post calendar
- Downloadable Reports
Thumbs Down
- Quite expensive compared to the quality of service
- Too slow response from customer service
- No native support for many platforms
Sprout Social Review: Is It Worthwhile in 2022?
Although there is some negative feedback about their pricing overall, however, most of their clients are happy with the services offered by Sprout Social because of its automated publishing feature, downloadable analytics report, and brand tracking. It is good for you if you have more social media profiles and you are into digital marketing.
If we talk about overall satisfaction level, people do prefer Sprout Social over other apps due to the features it offers. Since social media is becoming an important tool to connect with potential customers, services like Sprout Social are and will be in demand throughout 2022.
Still, if you are looking for a professional who can manage your social media accounts with all the professional tools and technics you can reach out to Ankita Sethi – a T shape digital marketer for all your digital solutions like SEO, and SEM, Lead Generation, etc.
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