Books are a reflection of society and have the answers to each of our questions, i.e. contain the reverts for What, Why, Where, When, and How. Since our childhood, we all have had relationships with books; few of us liked it or few not.
It’s a matter of choices that what kind of books someone like. As I belong to India and growing up watching Bollywood movies, I love love stories. I like fiction – The Love Stories.
But being a digital marketing professional, I learned a lot during my journey. The majority of people around ask for reading books to improve personally and professionally.
For example, if you are a content writer, your must-have skills are as below.
1. Technical/Your Niche
2. Communication Skills
4. Originality (no plagiarism)
6. Research (Keywords & Topics)
8. Social Media Knowledge
9. Reading & Listening skills
And the content writers didn’t get the birth with this skill, They worked on it and eventually built it by getting knowledge from different sources. And I am damn sure they “The books are the one top of their lists)
Just like that, for a digital marketer, there are so many books available on the market. You can read it, work on your skills and master it over time.
But before sharing the name of books, I just wanted to share a few benefits of book reading because reading books is perfect for your daily life.
Research says reading can…
1. Contributes to your longer life
2. Fight with depression
3. Improves your connectivity with the brain
4. Aids in sleep readiness
5. Increases your vocabulary and comprehension
6. It empowers you to empathize with other people
7. Reduces stress
8. Lowers your blood pressure and heart rate
Now here I am sharing my collection of must-have digital marketing books on your bookshelf.
Ooops, sorry, not a shelf, It must be in your hand and your mind.
Top 10 Must-Have Books For Digital Marketer
1. Hug Your Haters
2. What Customers Crave
3. Introduction to Programmatic Advertising
4. Marketing 4.0
5. Jab, Jab, Jab, Right Hook
6. Social Media Marketing All-In-One
7. Permission Marketing
9. Digital Marketing Strategy
10. Web Analytics 2.0
11. Everybody Writes
1. Hug Your Haters By Jay Bear
Guy Kawasaki, the chief evangelist of Canva and brand ambassador for Mercedes-Benz, believes this book to be the landmark in the history of customer service. Jay Bear’s deserves the second mention in my recommendation list because he has changed our perspective towards customer complaints.
He provides a solid customer service framework by telling how to address private and public complaints, measure customer service, figure out the right time for responding to customer complaints, and include specialised apps and new technologies to turn a company’s problem into a valuable asset.
The book also covers inspiring and hilarious case studies to help readers understand how to hug their haters with speed, compassion, and humanity. If your customers are happy with your digital service, they refer to your work. More referrals result in more opportunities. More opportunities increase your skills and bank balance.
Hug Your Haters – Buy this on amazon
Amazon Rating – 4.4/5
2. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint By Nicholas J.
Do you think you know your customers? The best companies in the world start by tirelessly researching their customer’s wants, needs, and desires. In the age of information, those insights are often difficult to discern. Within What Customers Crave, author and accomplished business strategist Nicholas Webb simplifies the process into two straightforward questions: What do your customers love? What do your customers hate?
In this book, you’ll learn how to foster relevant and unique customer experiences at every point of contact. Webb brilliantly deep dives into understanding how to delight a customer in every experience with your brand. Learn who your customers are and what they care about in the ever-changing age of the internet.
What Customers Crave – Buy this on amazon
Amazon Rating – 4.1/5
3. Introduction to Programmatic Advertising By Dominik Kosorin
This is an upper-intermediate to advanced book that provides breadth and depth on the topic of programmatic display buying. Kosorin provides a thorough explanation of tracking cookies and pixels and the differences between first-party and third-party tracking.
He explains contextual, semantic, behavioral, and look-alike retargeting. He covers programmatic TV, programmatic native, and programmatic video and audio ads as well. He also defines how mobile programmatic differs from desktop, using app info, cross-device identification, and location-based marketing.
This is an upper-intermediate to advanced book that provides breadth and depth on the topic of programmatic display buying. In brief, programmatic buying uses segmentation, tracking, behavior, and contextual bidding to mine general bulk ad inventory for targeted inventory results at a more efficient price.
What is truly new in Programmatic Advertising is RTB or real-time bidding, where automated formulas can find a particular targeted user, offer 1 unit of inventory and proffer it to an exchange and find the highest bidder and serve the ad, all within a few seconds. Kosorin’s book reads like a work from a deep subject matter expert.
Introduction to Programmatic Advertising – Buy this on amazon
Amazon Rating – 4.4/5
4. Marketing 4.0: Moving from Traditional to Digital By Philip Kotler
Marketing has forever changed; this is what happens next Marketing 4.0: Moving from Traditional to Digital is a much-needed guide for next-generation marketing. Written by the world’s major marketing officials, this book enables you to navigate the increasingly linked world and change the consumer landscape to more efficiently reach more clients.
Marketing 4.0 – Buy It On Amazon
Amazon Rating – 4.4/5
Gary Vaynerchuk, four-time New York Times bestselling author, is an early investor in companies like Twitter, Tumblr, Venmo, and Uber. With a full-service digital agency, VaynerMedia, he has assisted Fortune 500 companies in developing various digital and social media strategies.
The book highlights the art of winning customers’ hearts by mastering the skill of social media marketing. It provides the winning combination of right jabs and hooks for triggering an emotional response.
Gary points out how iconic brands produce poor-quality content without understanding the social media platforms. He advises marketers to respect the platform and audience because people come with different mindsets on different platforms. With fewer right hooks and more jabs, he provides the blueprint for transforming followers into brand loyalists.
Jab, Jab, Jab, Right Hook – Buy this on Amazon
Amazon Rating – 4.6/5
6. Social Media Marketing All-In-One for Dummies By Jan Zimmerman
Social media is one of the newer channels, and it has become complex with both organic and paid elements. Social media is defined by user-generated content and dialogue versus the traditional push marketing of offline and digital. Companies need to embrace these two elements to make social media successful.
This book covers content marketing and Facebook, Twitter, Google+, Pinterest, Snapchat, Instagram, and LinkedIn platforms in detail. They also touch on the tier-2 platforms: Spotify, Tumblr, Vimeo, Periscope.
The book has graphic labels down the margins of every page for Tips, Warnings, and Remember. Every chapter section includes summary bullet lists. Like Digital Marketing for Dummies, this book shows the extra care a traditional publisher makes to transform the text into a textbook. This is recommended for full-time social media marketers.
You can learn a lot from digital marketing books, blogs, case studies, events, and causes. Whether you’re trying to get better at social media marketing, writing, SEO, or anything in between, the marketing books on this list have it all.
Suppose you don’t have time to read all of these digital marketing books. At least give them a skim. Pick five digital marketing books you haven’t read and start there. Also, be sure to follow these authors on social media.
Social Media Marketing All-In-One – Buy this on Amazon
Amazon Rating – 4.3/5
7. Permission Marketing By Seth Godin
Seth Godin is a well-known name in the digital marketing industry. You will find several YouTube videos advising his followers on the best digital marketing practices to follow to succeed. However, if you were looking for the summarised text of all the knowledge this man has to offer, then you are in luck.
This book has been described by many readers as a one-stop solution to everything in digital marketing. Seth Godin goes even a step further to teach us the practice of what he calls ‘Permission Marketing.’
Permission Marketing helps you think out of the box and come up with strategies that create better marketing campaigns that instantly yield results. It helps you create appealing brand messages that your customers would relentlessly consume and share.
This book is a perfect guide for people who want to build strong relationships with their online prospects. The book today has been translated into 35 languages and has been touted by many as the best digital marketing book out there on the bookshelves.
Permission Marketing – Buy this on Amazon
Amazon Rating – 4.4/5
8. Youtility By Jay Baer
Jay Baer, the owner of Convince & Convert Blog, is the marketing keynote speaker, digital marketing pioneer, and a host of the Social Pros podcast. Since 1994, he has consulted more than 700+brands, including the Fortune 500 companies.
With Youtility, he breaks the traditional mindset of hype marketing. The book helps prospects make better decisions in the long run. He advises businesses to adapt to the ever-changing marketing environment by building relationships with information.
The whole theme revolves around the idea of smart marketing with the aim of turning a one-time client into a long-term customer. With real-life corporate examples, he elaborates how consumers have the upper hand to filter out the hype-filled marketing.
Youtility – Buy this on Amazon
Amazon Rating – 4.6/5
9. Digital Marketing Strategy: An Integrated Approach to Online Marketing By Simon Kingsnorth
Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation and personalisation, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.
Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimised results. Online resources include practical implementation guides spanning SEO, paid search, email, lead generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
Digital Marketing Strategy – Buy this on Amazon
Amazon Rating – 4.5/5
10. Web Analytics 2.0 By Avinash Kaushik
Avinash Kaushik, the recipient of Statistical Advocate of the Year 2009, is the Analytics Evangelist for Google and a prominent speaker. In his book, he sheds light on the relevance of online data for business’ successful growth.
Companies spend a lot of time, effort and money on data collection. But, they don’t know how to convert that data into a profitable business. With the help of tactical strategies and execution models, Avinash presents the analytical framework in an easy-to-understand format.
The book will change your perception of analytics. It talks at length about actionable strategies for measuring social media and multimedia campaigns, data reconciliation, analytical techniques, explaining core matrices, and a wealth of other information.
Web Analytics 2.0 – Buy this on Amazon
Amazon Rating – 4.5/5
[Bonus 11] Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content By Ann Handley
Digital marketing influencer, pro blogger, and author of this book, Ann Handley, exposes you to the mystery behind the process and strategy of content creation, production, and publishing. With this digital marketing book, she also leads you through every step of the way so that you can achieve amazing results with your content.
Without a doubt, words are the currency of the web. If you can write well, you could literally write your own paycheck. You’ve got to know how to research, brainstorm with your team or client (as the case may be), and persuade people with your words. Choosing your words appropriately and style can be the difference between getting the client or losing out.
If you’re a freelance writer, read this book to get positioned for the big paying clients. Use the ideas to improve your blog content, social media marketing, and build an audience, if you’re taking on clients.
Everybody Writes – Buy this on Amazon
Amazon Rating – 4.5/10
All the books I shared with you will help you reach new heights in the digital marketing industry and help you master your niche. This is not it; most important, these books will motivate you and inspire you to achieve the desired heights in your career.
However, if you want to learn new skills and become a digital marketing expert, I recommend getting hands-on practical experience in your field and mastering it.
Read More – Best Sellers in Books